What is Search Engine Optimisation

A lot of you would have heard this word Search Engine Optimisation or commonly known as SEO, but only some of you know what is it, or how do we do SEO.
So basically, SEO is the technique of digital marketing used to drive traffic to your website in an organic way. 
Organic here means that it will be done without paying any money. When you pay money and perform strategies to drive traffic is known as Search Engine Marketing (SEM). SEM is wider and goes beyond SEO. Both aims at increasing the traffic and visibility of your website on search engines. SEM includes either SEO that is organically increasing the traffic or by the paid means through PPC Advertising. SEM and PPC are done when you want instant traffic on your website so you can start a PPC campaign and get them but when you stop the paid campaign all the traffic will disappear. And if you want long-lasting traffic then go for SEO. It takes a lot of time but will give you long-lasting traffic. Both of them are useful in their ways it's upon you and your goals what you want. 


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